California’s Citrus Heritage
Red Circle, citrus crate label, Riverside, U.S.A., 1890-1900

Red Circle

1890-1900

Bold red and blue spirals orbit a single orange, a striking geometric design for McDermont Fruit Co.’s Red Circle brand from Riverside. Printed by Mutual Label & Lith. Co., San Francisco, it signals a modernist turn in citrus advertising.

Year
1890-1900
Region
Riverside, U.S.A.
Packed by
McDermont Fruit Company
Lithographer
Mutual Label & Lith. Co., printer.
Design
art deco